Multi-Vendor Marketplace for Gujarat Retailers

Local retailers in Gujarat were struggling to establish an online presence and compete with large e-commerce platforms. The challenges included:

• ▸Limited digital presence - Most retailers lacked technical expertise and resources to build individual e-commerce websites
• ▸No unified platform - Fragmented approach made it difficult for customers to discover local products
• ▸Payment integration complexity - Individual payment gateway setup was expensive and time-consuming
• ▸Logistics and delivery management - No streamlined system for order fulfillment and tracking
• ▸Inventory management - Manual tracking led to stockouts and overstocking issues

There was a clear need for a unified marketplace that could help local retailers go digital while maintaining their independence and brand identity.

Stellar Code System developed a comprehensive multi-vendor marketplace platform designed specifically for Gujarat's retail ecosystem:

• ▸Easy vendor onboarding and profile management
• ▸Product catalog management with bulk upload capabilities
• ▸Inventory tracking and stock management
• ▸Order management and fulfillment system
• ▸Sales analytics and performance metrics
• ▸Commission and payout management

• ▸User-friendly e-commerce interface
• ▸Advanced search and filtering options
• ▸Multi-vendor product browsing
• ▸Secure shopping cart and checkout process
• ▸Order tracking and history
• ▸Customer reviews and ratings system

• ▸Multiple payment options (UPI, cards, net banking, wallets)
• ▸Secure payment processing
• ▸Automated vendor payouts
• ▸Commission calculation and management
• ▸Refund and return handling

• ▸Integration with multiple courier services
• ▸Real-time order tracking
• ▸Delivery partner management
• ▸Shipping cost calculation
• ▸Delivery status updates

• ▸Platform administration and vendor management
• ▸Commission structure management
• ▸Analytics and reporting dashboard
• ▸Customer support tools
• ▸Content management system

• ▸Frontend: React.js with responsive design
• ▸Backend: Node.js with Express.js
• ▸Database: PostgreSQL for relational data, Redis for caching
• ▸Payment Gateway: Razorpay integration
• ▸Cloud Services: AWS for hosting and CDN
• ▸Third-party Services: Shiprocket for logistics, Cloudinary for image management

• ▸Phase 1 (Weeks 1-6): Platform architecture, vendor and customer portals
• ▸Phase 2 (Weeks 7-10): Payment gateway and logistics integration
• ▸Phase 3 (Weeks 11-12): Testing, security, and performance optimization
• ▸Phase 4 (Week 13): Vendor onboarding and training
• ▸Phase 5 (Week 14+): Launch and ongoing support

The marketplace platform achieved remarkable success:

• ▸150+ retailers onboarded within the first 6 months
• ▸120% increase in online sales for vendors in 6 months
• ▸₹1.2 Crore GMV processed in the first year
• ▸45,000+ products listed across various categories
• ▸8,500+ active customers by end of year one
• ▸Average order value of ₹1,400
• ▸Customer retention rate of 68%

• ▸Empowered local retailers to compete in the digital marketplace
• ▸Created employment opportunities in logistics and support
• ▸Increased visibility for local products and brands
• ▸Boosted local economy by keeping commerce within Gujarat
• ▸Improved customer access to local products with home delivery

• ▸Textile retailer increased monthly sales by 150% within 4 months
• ▸Electronics store expanded customer base from local to pan-Gujarat
• ▸Food & grocery vendor achieved 80% repeat customer rate
• ▸Fashion boutique reduced inventory holding time by 40%